Social Media in Sport Marketing

Name: Social Media in Sport Marketing
Price: 7.64 USD
Availability: InStock
ISBN: 9781934432785

ISBN-10: 1934432784

ISBN-13: 9781934432785

Edition: 2013

Authors: Timothy Newman, Jason Peck, Brendan Wilhide

List price: $66.95

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Description:

From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations." Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world…

Book details

List price: $66.95
Copyright year: 2013
Publisher: Routledge
Publication date: 4/30/2013
Binding: Paperback
Pages: 216
Size: 5.98" wide x 9.13" long x 0.55" tall
Weight: 0.902
Language: English