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| Acknowledgments | |
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| Introduction | |
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| Who is the 21st-century Programmer? | |
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| Discovering the Lessons Firsthand | |
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| This Book is About Us | |
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| Metaphor | |
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| Follow Metaphors with Care | |
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| Plan Enough, Then Build | |
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| Launch is Just the First Release | |
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| The "Ivory Tower" Architect is a Myth | |
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| Throw Away Your Old Code | |
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| Diversification Over Specialization | |
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| Metaphors Hide Better Ways of Working | |
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| Motivation | |
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| The Perks are in the Work | |
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| Begin Where you Love to Begin | |
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| Be Imperfect | |
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| Stop Programming | |
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| Test Your Work First Thing in the Morning | |
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| Work Outside the Bedroom | |
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| First Impressions are Just That | |
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| The Emotional Value of Launch | |
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| Find an Argument | |
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| Productivity | |
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| Just Say "No" to the Pet Project | |
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| Constrain All of Your Parameters | |
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| Cut the Detail Out of the Timeline | |
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| Improve Your Product in Two Ways Daily | |
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| Invest in a Good Work Environment | |
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| Keep a Personal To-Do List | |
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| Create "Off-Time" with Your Team | |
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| Work in Small, Autonomous Teams | |
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| Eliminate the "We" in Productivity | |
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| Complexity | |
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| Sniff Out Bad Complexity | |
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| The Simplicity Paradox | |
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| Complexity as a Game of Pickup Sticks | |
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| Keep Complexity Under the Surface | |
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| "Hard to Code" Might Mean "Hard to Use" | |
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| Know When to Refactor | |
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| Develop a Programming Cadence | |
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| Teaching | |
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| Teaching is Unlike Coding | |
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| Beware the "Curse of Knowledge" | |
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| Teach with Obvious Examples | |
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| Lie to Simplify | |
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| Encourage Autonomous Thought | |
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| Clients | |
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| The Tough Client is Ubiquitous | |
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| Demystify the Black Magic of Software | |
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| Define the Goals of Your Application | |
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| Be Enthusiastic and Opinionated | |
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| Be Forgiving and Personable | |
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| Value is Much More Than Time | |
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| Respect Your Project Manager | |
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| Code | |
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| Write Code As a Last Resort | |
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| A Plug-in Happy Culture | |
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| Code is the Ultimate Junior Developer | |
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| Separate Robot Work from Human Work | |
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| Generating Code at Its Core | |
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| The Case for Rolling Your Own | |
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| Pride | |
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| We Have a Marketing Problem | |
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| Lessons from the Cooking Industry | |
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| Bibliography | |