Skip to content

Toyota Leaders: an Executive Guide

Spend $50 to get a free movie!

ISBN-10: 1934287237

ISBN-13: 9781934287231

Edition: 2008

Authors: Masaaki Sato

List price: $19.95
Blue ribbon 30 day, 100% satisfaction guarantee!
Out of stock
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!


Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader.The Toyota Strategytells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies. - Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda. - Learn how General Motors supplied invaluable business know-how to then-provincial…    
Customers also bought

Book details

List price: $19.95
Copyright year: 2008
Publisher: Kodansha America, Incorporated
Publication date: 12/16/2008
Binding: Hardcover
Pages: 224
Size: 5.79" wide x 8.79" long x 1.29" tall
Weight: 1.122
Language: English

Toyota and I - and David Halberstam
The Toyoda Precepts
What It Takes a Leader
A Founder's Dreams and Frustrations
Toyota Learned from Ford
The Toyota Production System
Conditional Reinstatement of the President
Toyoda Family Tragedy
Electing for Independent Development
The Standard for Japanese Cars
Toyota, Its Own Worst Enemy
Constructing the Motomachi Plant
Initiating Exports to the U.S.
People's Car or Mass-Market Car?
Protect Your Own Castle
The Corolla: Realizing the Dream of Toyota's Founder
Victors in the Industrial Reorganization Drama
Toyota's Cornerstone: Labor-Management Cooperation
Waving the Presidential Flag
Virtue out of Vice
The Global Compact Car Wars
The Decisive Tie-Up Negotiations with Ford and GM
The Vicissitudes of an International Corporation
Crisis at Toyota
Okuda's Reform
The Man Behind Lexus
The Toyota Prius: Another Trump Card
Preparing to Become World-Best
Reaching for the Throne: Multidimensional Strategy
The Wounded Forerunner