How to Launch Your Wine Career

Name: How to Launch Your Wine Career
Price: 7.26 USD
Availability: InStock
ISBN: 9781934259061

ISBN-10: 1934259063

ISBN-13: 9781934259061

Edition: 2009

Authors: Liz Thach, Brian D'Emilio, Michael Mondavi

List price: $29.95

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Description:

Hating life in a cubicle where the only greenery is that of the mold growing on the rungs of the corporate ladder? In 2007, 1,100 new wineries opened for business in America. The wine industry is one of the fastest growing in the world with job prospects being created every day and in a variety of skill application from agricultural work to marketing and business. The first of its kind, this book, written by successful and respected industry professionals, gives practical, real-world advice on how to begin, develop and succeed in a career in: Wine Making Wine Production Vineyard Management Wine Marketing Sales Wine Public Relations Wine Writing Wine Education Wine Management Accounting…

Book details

List price: $29.95
Copyright year: 2009
Publisher: Wine Appreciation Guild, Limited
Publication date: 9/1/2009
Binding: Paperback
Pages: 354
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.496

Robert M. Parker, Jr., lives in Parkton, Maryland.

Tanya Scholesis a floral designer who worked in the advertising and design industry for more than 10 years. She lives in Toronto, Ontario.Michael Mondavicofounded the Robert Mondavi Winery with his father in 1966 andnbsp;founded the Folio Wine Company in 2004. He received the World of Food and Wine Lifetime Achievement Award innbsp;1995 and the Who's Who in Food and Wine Award from thenbsp;James Beard Foundation in 1997.nbsp;He lives innbsp;Napa, California.



Foreword



Introduction to Wine Careers: Authors' Perspectives & Key Considerations



Overview of the Global Wine Market & Key Issues



Becoming a Winemaker



Working in the Vineyard



Wine Marketing, Sales & Public Relations for a Winery



Direct-to-Consumer Sales at the Winery



Wine Marketing & Sales with Distributors & Importers



Wine Marketing & Sales with a Retailer: Wine Shops, Wine Bars, & Restaurants



Wine Writers & Educators



Winery Administration



Working for a Winery Supplier



Creating Your Action Plan


Appendix: Action Plan Worksheet


Index