| |
| |
Praise for Books from PlanningShop | |
| |
| |
About the Author | |
| |
| |
The In A Day Promise | |
| |
| |
Need a Business Plan Fast? This Book Is for You! | |
| |
| |
Overview: What's a Business Plan? | |
| |
| |
| |
M Executive Summary | |
| |
| |
Prepare your summary | |
| |
| |
| |
Company Description | |
| |
| |
Give your company name(s) and location(s) | |
| |
| |
Provide information about your company's ownership and legal status | |
| |
| |
Describe your company's history, development stage, and milestones | |
| |
| |
Identify your product(s) or service(s) | |
| |
| |
Describe your industry | |
| |
| |
Explain your company's funding | |
| |
| |
Pulling it all together: Company Description | |
| |
| |
| |
Target Market | |
| |
| |
Specify the geographic location and reach of your target market | |
| |
| |
Describe the demographic characteristics of your target customers | |
| |
| |
Explain customer motivations and purchasing patterns | |
| |
| |
Determine your market size | |
| |
| |
Evaluate market trends | |
| |
| |
Pulling it all together: Target Market | |
| |
| |
| |
The Competition | |
| |
| |
Identify types of competition | |
| |
| |
Identify your specific competitors | |
| |
| |
Determine your competitors' market share | |
| |
| |
Determine competitive positions | |
| |
| |
Highlight your competitive edge | |
| |
| |
Evaluate barriers to entry and potential future competition | |
| |
| |
Pulling it all together: The Competition | |
| |
| |
| |
Marketing and Sales Plan | |
| |
| |
Summarize your marketing message | |
| |
| |
Describe your offline marketing vehicles | |
| |
| |
Outline your online and social media marketing vehicles | |
| |
| |
Identify any additional marketing and sales strategies | |
| |
| |
Describe your sales team | |
| |
| |
| |
Operations | |
| |
| |
Determine key operations elements | |
| |
| |
Outline your technology plan | |
| |
| |
Highlight your operational advantages | |
| |
| |
Address current-or potential-operational challenges | |
| |
| |
Describe your commitment to social responsibility | |
| |
| |
Pulling it all together: Operations | |
| |
| |
| |
Management Structure | |
| |
| |
Highlight your key team members | |
| |
| |
Predict future management needs | |
| |
| |
Describe your staffing structure | |
| |
| |
Identify your board members, advisors, and consultants | |
| |
| |
Pulling it all together: Management Structure | |
| |
| |
| |
Future Development | |
| |
| |
Define your long-term goals | |
| |
| |
Establish future milestones | |
| |
| |
Assess the risks | |
| |
| |
Explore exit strategies | |
| |
| |
Pulling it all together: Future Development | |
| |
| |
| |
Financials | |
| |
| |
Produce your Income Statement | |
| |
| |
Develop your Cash Flow Projection | |
| |
| |
Generate your Balance Sheet | |
| |
| |
Show your Sources and Use of Funds | |
| |
| |
Consider preparing additional supporting financial statements | |
| |
| |
Presentation Pointers | |
| |
| |
Nine Surefire Ways to Ruin Your Business Plan | |
| |
| |
The Experts Talk | |
| |
| |
Business Terms Glossary | |
| |
| |
Business Resources | |
| |
| |
Index | |