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Business Plan in a Day

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ISBN-10: 1933895373

ISBN-13: 9781933895376

Edition: 3rd

Authors: Rhonda Abrams

List price: $21.95
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Description:

Written for anyone who needs to develop a business plan as soon as possible,Business Plan In A Day 3rd ed.breaks down the sometimes-intimidating process of business planning into easy-to-follow, manageable steps. By filling out the worksheets and checklists, using the timesaving tools, and following the expert advice inBusiness Plan In A Day 3rd ed., business owners examine each and every aspect of their businesses, develop a well-constructed and efficient plan, and move their companies forward.
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Book details

List price: $21.95
Edition: 3rd
Publisher: Planning Shop, The
Publication date: 3/15/2013
Binding: Paperback
Pages: 200
Size: 7.50" wide x 9.00" long x 0.50" tall
Weight: 0.902

Rhonda Abrams was educated at Harvard and UCLA. Abrams has written a lively column about small business for Gannett News Service since 1992 which is distributed to 150 newspapers, with a combined circulation of 13 million. She also writes a monthly column, America's Business Planning Expert, for Costco's (the nation's sixth largest retailer) newsletter, which is distributed to its millions of small business members. Her book The Successful Business Plan sold 140,000 copies. Abrams is also an active public speaker, and has been invited to present occasional commentaries on business for National Public Radio's "All Things Considered." Abrams not only writes about business, she lives it. In…    

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About the Author
The In A Day Promise
Need a Business Plan Fast? This Book Is for You!
Overview: What's a Business Plan?
M Executive Summary
Prepare your summary
Company Description
Give your company name(s) and location(s)
Provide information about your company's ownership and legal status
Describe your company's history, development stage, and milestones
Identify your product(s) or service(s)
Describe your industry
Explain your company's funding
Pulling it all together: Company Description
Target Market
Specify the geographic location and reach of your target market
Describe the demographic characteristics of your target customers
Explain customer motivations and purchasing patterns
Determine your market size
Evaluate market trends
Pulling it all together: Target Market
The Competition
Identify types of competition
Identify your specific competitors
Determine your competitors' market share
Determine competitive positions
Highlight your competitive edge
Evaluate barriers to entry and potential future competition
Pulling it all together: The Competition
Marketing and Sales Plan
Summarize your marketing message
Describe your offline marketing vehicles
Outline your online and social media marketing vehicles
Identify any additional marketing and sales strategies
Describe your sales team
Operations
Determine key operations elements
Outline your technology plan
Highlight your operational advantages
Address current-or potential-operational challenges
Describe your commitment to social responsibility
Pulling it all together: Operations
Management Structure
Highlight your key team members
Predict future management needs
Describe your staffing structure
Identify your board members, advisors, and consultants
Pulling it all together: Management Structure
Future Development
Define your long-term goals
Establish future milestones
Assess the risks
Explore exit strategies
Pulling it all together: Future Development
Financials
Produce your Income Statement
Develop your Cash Flow Projection
Generate your Balance Sheet
Show your Sources and Use of Funds
Consider preparing additional supporting financial statements
Presentation Pointers
Nine Surefire Ways to Ruin Your Business Plan
The Experts Talk
Business Terms Glossary
Business Resources
Index