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About Rhonda Abrams | |
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The In A Day promise | |
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Need a Business Plan Fast? This Book Is For You! | |
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Overview: What's a Business Plan? | |
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How to Use this Book | |
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Executive Summary | |
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Prepare your summary | |
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Company Description | |
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Give your company name(s) and location(s) | |
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Provide information about your company's ownership and legal status | |
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Describe your company's history, development stage, and milestones | |
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Identify your product(s) or service(s) | |
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Describe your industry | |
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Explain your company's funding | |
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Pulling It All Together: Company Description | |
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Target Market | |
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Specify the geographic location of your target market | |
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Describe the demographic characteristics of your target customers | |
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Explain customer motivations and purchasing patterns | |
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Determine your market size | |
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Evaluate market trends | |
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Pulling It All Together: Target Market | |
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The Competition | |
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Identify types of competition | |
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Identify your specific competitors | |
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Determine your competitors' market share | |
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Determine competitive positions | |
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Highlight your competitive edge | |
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Evaluate barriers to entry and potential future competition | |
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Pulling It All Together: The Competition | |
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Marketing and Sales Plan | |
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Summarize your marketing message | |
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Describe your marketing vehicles | |
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Identify and additional marketing and sales strategies | |
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Describe your sales team | |
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Pulling It All Together: Marketing and Sales Plan | |
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Operations | |
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Determine key operations elements | |
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Highlight your operational advantages | |
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Address current-or potential-operational challenges | |
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Pulling It All Together: Operations | |
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Management Structure | |
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Highlight your key team members | |
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Predict future management needs | |
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Describe your staffing structure | |
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Identify your board members, advisors, and consultants | |
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Pulling It All Together: Management Structure | |
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Future Development | |
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Define your long-term goals | |
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Establish future milestones | |
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Assess the risks | |
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Explore exit strategies | |
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Pulling It All Together: Future Development | |
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Financials | |
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The Most Important Financial Statements | |
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Additional Financials | |
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Produce your Income Statement | |
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Develop your Cash-Flow Projection | |
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Generate your Balance Sheet | |
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Show your Sources and Use of Funds | |
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Consider preparing additional supporting financial statements | |
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Presentation Pointers | |
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Following Up | |
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Nine Sure-Fire Ways to Ruin Your Business Plan | |
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The Experts Talk | |
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Business Terms Glossary | |
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Business Resources | |
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Index | |
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Acknowledgments | |