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Blind Spot Illuminating the Hidden Value in Business

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ISBN-10: 1933820691

ISBN-13: 9781933820699

Edition: N/A

Authors: Steve Diller, Nathan Shedroff, Sean Sauber, Douglas Rushkoff

List price: $32.99
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Description:

Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.In Blind Spot, you'll learn how exceptional organizations--from Disney to Instagram--innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business--and even your shareholders.
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Book details

List price: $32.99
Publisher: Rosenfeld Media, LLC
Publication date: 11/2/2016
Binding: Paperback
Pages: 248
Size: 6.00" wide x 9.00" long
Language: English

Steve Diller, a partner at Cheskin, has more than 20 years of strategy and market-ing consulting experience. He leads Cheskinrsquo;s Experience Design Studio and also drives Cheskinrsquo;s media content practice. Dillerrsquo;s impressive roster of clients includes the Washington Post, Hewlett-Packard, Microsoft, Pulitzer and Weight Watchers. He has contributed to numerous books, includingThe Human-Computer Interaction Handbook,The Principles of Trust, andNewspaper Brand Developmentand has produced and di-rected several feature films. Nathan Shedroffis one of the pioneers of experience design, which has been the focus of his speaking and teaching engagements, his writing, and his…    

Steve Diller, a partner at Cheskin, has more than 20 years of strategy and market-ing consulting experience. He leads Cheskinrsquo;s Experience Design Studio and also drives Cheskinrsquo;s media content practice. Dillerrsquo;s impressive roster of clients includes the Washington Post, Hewlett-Packard, Microsoft, Pulitzer and Weight Watchers. He has contributed to numerous books, includingThe Human-Computer Interaction Handbook,The Principles of Trust, andNewspaper Brand Developmentand has produced and di-rected several feature films. Nathan Shedroffis one of the pioneers of experience design, which has been the focus of his speaking and teaching engagements, his writing, and his…