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Advertising Headlines That Make You Rich Create Winning Ads, Web Pages, Sales Letters and More

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ISBN-10: 1933596252

ISBN-13: 9781933596259

Edition: 2006

Authors: David Garfinkel

List price: $47.00
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IN MARKETING What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad .. the right advertising headline will attract, persuade and retain your most loyal, valuable customers. It's true. A great headline makes all the difference. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad's profitability by two, three, even five times. Finally, here is the…    
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Book details

List price: $47.00
Copyright year: 2006
Publisher: Morgan James Publishing
Publication date: 4/1/2006
Binding: Hardcover
Pages: 133
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.836
Language: English

David Garfinkel is a marketing consultant, author, business mentor and seminar leader. Former San Francisco Bureau Chief of McGraw Hills World News Service, David has been featured in The Wall Street Journal, USA Today, Sales and Marketing Management Magazine, Fast Company and dozens of other newspapers and magazines worldwide. David is co-author of Effective Sales Management and Guerrilla Copywriting with Jay Conrad Levinson, the worlds best-selling marketing author. Jay says, David Garfinkel is the best advertising copywriter I know. David is founder of the World Copywriting Institute and publisher of the World Copywriting Newsletter. His unique talent is in teaching people of all skill…