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Guerrilla Marketing for the New Millennium Lessons from the Father of Guerrilla Marketing

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ISBN-10: 1933596074

ISBN-13: 9781933596075

Edition: 2005

Authors: Jay Conrad Levinson

List price: $14.00
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History is full of stories where tiny, unadvanced armies have handily defeated better equipped and much larger armies. The history of these battles is the history of guerrilla warfare. It may shock you how many of the "big business" names (that are now household words) started out as struggling small businesses. The history of the ascent of these icons is the history of guerrilla marketing. Until 1984, the principles of guerrilla marketing were known only by a select few people in the world. They jealously kept this information quiet with almost fanatical secrecy. And who can blame them? If you had some special knowledge that allowed you to rise to the top of your field, would you want this…    
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Book details

List price: $14.00
Copyright year: 2005
Publisher: Morgan James Publishing
Publication date: 9/1/2005
Binding: Paperback
Pages: 136
Size: 6.25" wide x 9.00" long x 0.50" tall
Weight: 0.484
Language: English

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.