Media Strategy and Planning Workbook How to Create a Comprehensive Media Plan

Name: Media Strategy and Planning Workbook How to Create a Comprehensive Media Plan
Availability: OutOfStock
ISBN: 9781933199405

ISBN-10: 1933199407

ISBN-13: 9781933199405

Edition: 2nd

Authors: D. L. Dickinson

List price: $83.95

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Description:

This is an in-depth survey of the world of advertising media strategy and planning in a workbook format. Each chapter has full summary of key ideas, principles, and concepts followed by exercises that require practical application. It can be used as a standalone text or as a companion to another media text.

Book details

List price: $83.95
Edition: 2nd
Publisher: Racom Communications
Publication date: 12/24/2012
Binding: Paperback
Pages: 280
Size: 8.25" wide x 10.75" long x 1.00" tall
Weight: 1.848
Language: English