Lisa Spiller is a professor of marketing in the Joseph W. Luter III School of Business at Christopher Newport University in Newport News, Virginia. She has been teaching direct marketing courses to undergraduate business students for more than 25 years and has helped her university pioneer a major in direct and interactive marketing. Dr. Spiller's marketing students have won the coveted Collegiate Gold ECHO Award from the Direct Marketing Association in 2003, 2005, 2007 and 2011, the Collegiate Silver ECHO Award in 2002. Her students have also received the Gold Collegiate Marketing Award for Excellence and Innovation (MAXI) from the Direct Marketing Association of Washington Educational Foundation (DMAW-EF) in 2004, 2005, 2006, 2007, 2009, and 2011; the Collegiate Silver MAXI Award in 2002, 2003 and 2010; and the Guy Yolton Creative Direct Mail Award in 2002, 2004, 2005, 2007 and 2009. Dr. Spiller was named the Direct Marketing Educational Foundation (DMEF) Robert B. Clark Outstanding Direct Marketing Educator in 2005 and has received awards for her teaching, including the inaugural CNU Alumni Society Faculty Award for Excellence in Teaching and Mentoring in 2007. Her research studies, the majority of which have been related to some aspect of direct and database marketing, have been published in numerous journals. Dr. Spiller served on the Abstract Editorial Board of the Journal of Interactive Marketing for ten years, was an Academic Representative on the DMEF Board of Trustees for two years, and has been a member of the Academic Advisory Board of the DMAW-EF for more than a decade.