Tough Questions -- Good Answers Taking Control of Any Interviw

ISBN-10: 1933102500

ISBN-13: 9781933102504

Edition: 2007

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What would you give to stand up at a press conference or go into any executive presentation, sales call, employee review, or media interview with confidence, knowing that whatever type of question is thrown at you, you'll be able to handle it? Now you can. Through Tough Questions-Good Answers you'll learn why there is no need to fear tough questions when you know how to identify them and craft your answer to reflect the message you want to deliver. To do that, this easy-to-read guide will show you how to create good messages first, and then deliver them effectively. Top media consultant Tom Calcagni presents his unshakeable What-Why-How technique proven time and again to be extremely effective for high-stakes public presentations. When you are faced with tough questions from determined board members, reporters, or members of the public--and in your every day communication with friends, family, and business associates--you'll learn how to control the interview, think before you speak, and deliver your message every time. You will develop the confidence and skills to craft results-driven answers to any type of question and be confident that the important ideas YOU want to express are heard--a system that can make the difference between success or failure for you and your company.
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Book details

Copyright year: 2007
Publisher: Capital Books, Incorporated
Publication date: 11/1/2007
Binding: Hardcover
Pages: 156
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.792

The Confidence Factor
Messages: The Guiding Light
Massaging Your Messages
The Who, What, Where, When, and Why of Identifying Messages
Developing Three Messages That Master
Questions That Pack a Punch
Open-Ended Questions
Loaded-Preface Questions
What-If Questions
A-or-B Questions
Third-Party Questions
Message Bridging: From Answers to Messages
The Direct Approach
Locating Your Bridge
Bridge Over the Question "Why"
To Thine Own Self Be True
Facing the Media
Never Participate in Your Own Hanging
Calcagni's Law of Executive Contact
A Reporter Is Not Your Pal
Beware the Post-Interview High
"Mirror, Mirror on the Wall"
Making It Big on the Small Screen
Stand Up and Say It
Standing Up for What You Believe
Messaging for Presentations
Messaging for the Web
Practice Session
Business Messages
Personal Messages
Performance Skills 101
Interview "Quick Guide" to Review Before a Media Interview
About the Author
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