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| Acknowledgments | |
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| Introduction | |
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| What Is Culture? | |
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| Defining Culture | |
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| Culture Analogies | |
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| Cultural Values | |
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| Values and Behaviors | |
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| Big "C" versus Little "c" Culture Themes | |
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| Stereotypes versus Generalizations | |
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| Do Cultures Change over Time? | |
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| Five Basic Culture Scales | |
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| Overlapping the Five Scales | |
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| Every Culture Ranks Somewhere | |
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| The Importance of Culture in Daily Work and Life | |
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| Cultural Programming | |
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| The Scale of Differences | |
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| Bottom-Line Business Choices | |
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| Areas of Widespread Change | |
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| Taking Your Business Global | |
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| Cultural Differences Will Always Matter | |
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| What Is Cultural Intelligence? | |
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| Defining Cultural Intelligence | |
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| Multiple Intelligences Theory Factors In | |
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| The Culturally Intelligent Professional | |
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| Can Cultural Intelligence Be Increased? | |
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| Gaining Cultural Intelligence--a Process | |
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| Many Ways to View the World | |
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| Applying Cultural Intelligence in Daily Work and Life | |
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| Dos and Don'ts Are a Don't | |
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| Management Issues | |
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| Strategy Issues | |
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| Planning Style | |
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| People and Communication Issues | |
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| Reasoning Styles | |
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| Communication Style | |
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| Knowing Your Cultural Style | |
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| Differing Cultural Styles Lead to Clashes | |
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| You Have a Culture | |
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| You Also Have a Communication Style | |
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| Yes, Cultural Intelligence Is a Soft Skill | |
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| Don't Rely on Local Amateurs | |
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| Traits for Success | |
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| What Is Your Cultural Style? | |
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| Learning about Others' Cultural Styles | |
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| Insularity Is Never Self-Proclaimed! | |
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| Increasing Your Cultural Intelligence | |
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| Weaving Together the Strands | |
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| Dealing with Differences in the Five Scales | |
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| Communication Skills | |
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| Ten Tips for Making the Most of Your English | |
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| Learn to Speak a Relevant Foreign Language | |
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| Be a Sympathetic Native Listener | |
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| A Word on Using Translators and Interpreters | |
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| Target Country Knowledge | |
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| International Ethical Issues | |
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| Afterword | |
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| Appendix | |
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| Recommended Readings | |
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| About the Author | |