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Advertising and the Business of Brands Media Revolution Edition

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ISBN-10: 1887229388

ISBN-13: 9781887229388

Edition: N/A

Authors: Bruce Bendinger, Ann Maxwell, Beth Barnes, Susan Alessandri, Elizabeth Tucker

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Description:

Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading. From the Introduction all the way through "You and Your Career." Want to know more? Visit the Study Hall at adbuzz.com and try the Practice Tests.
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Book details

Publisher: Copy Workshop, The
Binding: Paperback
Pages: 654
Size: 8.25" wide x 10.50" long x 1.25" tall
Weight: 3.388
Language: English

Publishing under such variant names as A. E. Maxwell, Annalise Sun, Lowell Charters, and Elizabeth Lowell, Ann Maxwell, born in Milwaukee, Wis. in 1944, is well known for her romance, historical, mystery, crime, and science fiction novels. Lowell married Evan Maxwell, a journalist, on September 4, 1966. Together they have published numerous novels, including "The Silk Strategy" and "The Ruby." Many of their novels were published under the joint pseudonym A. E. Maxwell and include the titles "Steal the Sun" and "Redwood Empire." She and her husband also collaborated on "The Golden Mountain" under the pseudonym Annalise Sun as well on as the novelization of the screenplay "Thunderheart" under…    

ELIZABETH TUCKER is Professor of English at Binghamton University. Her previous books include Campus Legends: A Handbook (Greenwood, 2005).