New Account Manager

Name: New Account Manager
Availability: OutOfStock
ISBN: 9781887229371

ISBN-10: 188722937X

ISBN-13: 9781887229371

Edition: 2nd 2009

Authors: Don Dickinson

List price: $47.50

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Description:

Advertising has evolved into a broader stage of Integrated Marketing Communications (IMC) with the mainstreaming of many specialized disciplines, such as PR, Sales Promotion, Interactive Media, and many others. In each of these specialties, account management has an important role to fill.The Second Edition of The New Account Manager explores specialized agencies in terms of the services they provide, their structure and operation, their unique account management challenges, and important things to know when seeking an account management position with one of these unique firms.

Book details

List price: $47.50
Edition: 2nd
Copyright year: 2009
Publisher: Routledge
Publication date: 1/2/2009
Binding: Paperback
Pages: 490
Size: 7.25" wide x 9.00" long x 0.75" tall
Weight: 1.848
Language: English