Creative Insight The Researcher's Art
Buy it from $3.00
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: The market researcher's search is often the search for new insight. This book combines practical advice for marketers and ad agencies with its own unique insights into what it takes to find the path to actionable consumer insights. An alternative title for this book could have been Developing the Art of Understanding, since the book offers advice on how to identify unspoken needs, understand product usage behaviors, and how to interview for maximum insight.
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
Copyright year: 2004
Size: 6.25" wide x 9.00" long x 0.50" tall