Make the Sale! How to Sell Media With Marketing

Name: Make the Sale! How to Sell Media With Marketing
Price: 62.48 USD
Availability: InStock
ISBN: 9781887229166

ISBN-10: 1887229167

ISBN-13: 9781887229166

Edition: 2003

Authors: Mary Alice Shaver

List price: $27.95

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Description:

This comprehensive introduction to media sales introduces "The 4 M's:" Market, Marketer, Message and Media. Featuring helpful advice useful on all media types, the book emphasizes local media: newspapers, radio, and TV. From prospecting for those first clients, to making that first presentation, to building a successful sales career - this book helps beginners become winners.

Book details

List price: $27.95
Copyright year: 2003
Publisher: Routledge
Publication date: 12/12/2003
Binding: Paperback
Pages: 368
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 1.034
Language: English