Hitting the Sweet Spot The Consumer Insight Classic!

Name: Hitting the Sweet Spot The Consumer Insight Classic!
Price: 2.54 USD
Availability: InStock
ISBN: 9781887229098

ISBN-10: 1887229094

ISBN-13: 9781887229098

Edition: 2nd 2001 (Revised)

Authors: Lisa Fortini-Campbell, Bruce Bendinger

List price: $29.95

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Description:

This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-then-ever marketplace.Learn the real truth about breakthrough communication.Learn how to be a consumer detective.And learn about the Sweet Spot.From an introduction to ethnography, to improved observation and interviewing skills, through useful and practical mapping and presentation tools, this book will help you move from data and information to insight and inspiration.

Book details

List price: $29.95
Edition: 2nd
Copyright year: 2001
Publisher: Routledge
Publication date: 6/6/2001
Binding: Paperback
Pages: 272
Size: 6.25" wide x 9.00" long x 0.50" tall
Weight: 0.880
Language: English