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Preface | |
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Management Concepts for Coaches | |
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Planning | |
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Objectives | |
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Introduction | |
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Athletic Program Planning | |
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Summary | |
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Program Plan Outline | |
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Organization | |
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Objectives | |
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Introduction | |
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Personal Organization | |
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Time Management | |
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Office Organization | |
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Filing Systems | |
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Pitch Method | |
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Office Flow | |
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Computers | |
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Program Organization | |
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Complexity, Formulation, Centralization | |
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Power and Authority | |
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Internal Influencers | |
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External Influencers | |
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Summary | |
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Human Resource Management | |
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Objectives | |
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Introduction | |
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Human Systems in Organizations | |
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Staffing Systems | |
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Demand Shift Analysis | |
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Manpower Planning | |
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Recruiting and Selection | |
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Training and Development | |
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Skill Training | |
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Knowledge Training | |
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Attitudinal Training | |
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Evaluations | |
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Compensation and Benefits | |
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Summary | |
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Human Resource Disciplinary Systems | |
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Construction of a Job Description | |
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Job Instruction Training Procedures | |
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Leadership | |
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Objectives | |
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Introduction | |
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Conceptual Definitions | |
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Leadership Commitment to Quality | |
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Leadership Communication-Listening | |
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Ineffectual Listening Habits | |
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Effective Listening Habits | |
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Noverbal Listening | |
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Situational Leadership | |
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Factors of Situational Leadership | |
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Summary | |
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Foundational Leadership Theories | |
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Contemporary Theories of Leadership | |
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Communication Process for Leaders | |
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Control | |
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Objectives | |
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Introduction | |
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Control Defined | |
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Why Practice Managerial Controls? | |
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Types of Controls | |
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The Control Process | |
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Establish Performance Standards | |
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Determine Performance Measurements | |
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Measure Performance | |
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Compare Actual Results With Projected Standards | |
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Feedback | |
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Summary | |
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Internal Program Administration | |
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Budgeting Fundamentals | |
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Objectives | |
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Introduction | |
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Budgeting Defined | |
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Situational Budgeting | |
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Operation and Expense Budgeting | |
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Budgets as Managerial Controls | |
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Summary | |
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Travel Spreadsheets | |
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Objectives | |
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Introduction | |
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Basic Principles of Travel Budgeting | |
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Travel Worksheets | |
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Spreadsheet Summary | |
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Travel Itineraries | |
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Summary | |
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Academic Spreadsheets | |
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Scholarship Spreadsheets | |
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Marketing Concepts | |
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Marketing Fundamentals | |
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Objectives | |
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Introduction | |
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Marketing Defined | |
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Overall Marketing Environment | |
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Athletic Program's Operation and Marketing Mix | |
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Exchanges | |
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Product and Target Markets | |
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Environmental Scanning | |
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Technology Factor | |
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Competition Factor | |
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Nature Factor | |
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Social Factors | |
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Economic Factor | |
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Political/Legal Factor | |
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Marketing Mix: 4 Ps of Marketing | |
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Product/Service/Output/Performance | |
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Pricing | |
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Place/Distribution of Sports Services | |
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Promotion of Sports Services | |
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Customer Behavior and Satisfaction | |
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Problem Recognition | |
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Information Search | |
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Alternative Evaluation | |
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Purchase Decision | |
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Post-Purchase Behavior | |
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Market Segmentation | |
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Summary | |
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Marketing Plan Outline | |
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Athletic Program Promotion and Marketing Communication | |
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Objectives | |
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Introduction | |
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Promotional Tools | |
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Marketing Communication Goals | |
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Advertising | |
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Direct Marketing | |
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Sales Promotion | |
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Personal Selling | |
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Summary | |
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Creative Strategy Outline/Blueprinting | |
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Public Relations in Sports Programs | |
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Objectives | |
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Introduction | |
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Public Relations Defined | |
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Public Relations Campaigns | |
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Situational Analysis | |
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Problem Statement | |
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Goal Statement | |
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Targeted Publics | |
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Tentative Strategies | |
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Statement of Limitation | |
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Management Liaison | |
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Perpetual Public Relations | |
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Inputs/Resources | |
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Processing: Converting Inputs to Outputs | |
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Outputs/Final Product | |
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Feedback/Reverse Communication | |
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Control/Adjustments to the System | |
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Crisis Public Relations | |
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Summary | |
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News Releases | |
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External Program Administration and Other Business Applications | |
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Program Fundraising: A Systematic Approach | |
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Objectives | |
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Introduction | |
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Fundraising Defined | |
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Annual and Capital Fundraising | |
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Fundraising Programs and Activities | |
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Dream Auction (Annual or Capital) | |
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Construction/Brick Dedication (Capital) | |
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Luncheons/Dinners/Award Banquets (Annual/Capital) | |
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Deferred Gifts (Wills and Bequests-Long-Term Fundraising) | |
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Entertainment (Annual) | |
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Product Sales (Annual) | |
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Direct Mail | |
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Other Fundraising Activities (Annual/Capital) | |
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In-Kind Trade | |
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Publications | |
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Phone Campaigns | |
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Summary | |
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Action Outline for a Capital Fundraising Campaign | |
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Fundamentals of Risk Management for Athletic Programs | |
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Objectives | |
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Introduction | |
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Risk Management Defined | |
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Facility and Equipment Risk | |
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Personal Risk | |
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Staff/Player Evaluation System | |
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Contract-Related Risk | |
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Program Purchasing | |
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Team/Personal Travel | |
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Booster Clubs | |
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Summer Camp | |
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Scholarships | |
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External Risk | |
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Summary | |
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Strategic Management and Coaching | |
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Objectives | |
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Introduction | |
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Strategic Management Defined | |
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Formulation of Strategic Management | |
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Five Forces Model | |
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Power of Suppliers | |
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Bargaining Power of Buyers | |
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Substitutes | |
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Rivalry Among Existing Firms and Programs | |
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New Entrants | |
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Generic Building Blocks of Competitive Advantage | |
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Superior Efficiency | |
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Superior Quality | |
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Superior Customer Responsiveness | |
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Superior Innovation | |
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Other Strategic Management Concepts | |
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Groupthink | |
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Contingency Planning | |
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Strategic Groups | |
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Strategic Benchmaking | |
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The Law of Diminishing Returns | |
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Learning Curve and Staff/Athlete Retention | |
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Outsourcing | |
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Summary | |
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Business Ethics and Coaching | |
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Objectives | |
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Introduction | |
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Individual Influences on Ethics | |
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The Four-Step Ethical Decision-Making Process | |
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Business Ethics and Coaching | |
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Development of an Ethics Program | |
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Summary | |
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Appendix | |
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Entrepreneurship and Coaching | |
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Consulting | |
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Instructional Camps | |
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Suggested Readings | |
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About the Author | |