DENNIS R. HOWARD is the Philip H. Knight Professor of Business at the Lundquist College of Business, University of Oregon. He joined the Lundquist College in 1997 after serving six years as the Director of the Graduate Program in Sport Management at Ohio State University. He has published numerous articles on the marketing, financing, and management of sports in such journals as the Journal of Sport Management, Marketing Management, and Sport Marketing Quarterly. He is coauthor of the textbook Financing Sport.