Marketing Outrageously Redux How to Increase Your Revenue by Staggering Amounts!

Name: Marketing Outrageously Redux How to Increase Your Revenue by Staggering Amounts!
Price: 3.74 USD
Availability: InStock
ISBN: 9781885167736

ISBN-10: 1885167733

ISBN-13: 9781885167736

Edition: 2010 (Revised)

Authors: Jon Spoelstra, Mark Cuban

List price: $18.95

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Book details

List price: $18.95
Copyright year: 2010
Publisher: Bard Press
Publication date: 2/16/2011
Binding: Paperback
Pages: 272
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 0.880
Language: English



Why Didn't I Think of That?


Foreword



I Shoulda Bought a Rubber Chicken Factory



Do You Have the Guts?



If you aren't willing to take a few risks in marketing, become a bean counter.



What's It Gonna Take?



When you aim for the top, you make important progress by just the aiming.



Pushing the Outrageous Envelope



There's no risk in pushing the outrageous envelope.



Who Are You, Anyway?



If you correctly identify yourself, you can hit the jackpot.



Get Caught Up in Revenue



Examine the feet before you operate on the brain.



Hit'Em Where They Ain't



If you mimic the market leaders, you'll just add to their dominance.



Horse of Opportunity



When a rare opportunity comes along and you can't test it, fly without a net.



New as a Way of Life



Take an experiment and make it part of your life. Do it again.



The Idea Champion



Champion the idea of Idea Champions.



Levels of Cream



Scoop it off the top and apply it to the bottom line.



Don't Throw Your Money into a Tornado



Build your identity while you're getting paying customers.



The Rubber Chicken Method



Get them going down that slippery slide and you have a chance of selling them something.



Two Rules to Forget



Toss out the old measurements. What's it gonna take to dominate?



Differentiate Until You Sweat



Even when you don't want to, differentiate.



What Have You Done Today?



If you have a tattoo, it should read: What have I done to make money for my company today?



Employees to Kill For



You need to make your employees outrageous if you expect outrageously wonderful results.



Outrageous Mosaic



Your mosaic should have colors of change, differentiation, outrageousness.


Dedication


Index


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