Little Red Book of Selling 12.5 Principles of Sales Greatness

ISBN-10: 1885167601

ISBN-13: 9781885167606

Edition: 2004

Authors: Jeffrey Gitomer

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Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.
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Book details

List price: $19.95
Copyright year: 2004
Publisher: Bard Press
Publication date: 8/5/2004
Binding: Hardcover
Pages: 220
Size: 5.25" wide x 7.75" long x 0.75" tall
Weight: 0.880
Language: English

Understanding Red Sales ...
People don't like to be sold, but they love to buy
Why they buy. An answer every salesperson needs
Selling in the Red zone
How to use the principles of this book to succeed
Why is this book RED?
What's the difference between failure and success?
What's your biggest fear? Speaking, rejection, or failing?
The 12.5 Red Principles of Sales Greatness
Kick your own ass
Prepare to win, or lose to someone who is
Personal branding IS sales: It's not who you know, it's who knows you
It's all about value, it's all about relationship, it's not all about price
It's NOT work, it's NETwork
If you can't get in front of the real decision maker, you suck
Engage me and you can make me convince myself
If you can make them laugh, you can make them buy!
Use CREATIVITY to differentiate and dominate
Reduce their risk and you'll convert selling to buying
When you say it about yourself it's bragging. When someone else says it about you its proof
Antennas up!
Resign your position as general manager of the universe
The Little Salesman That Could
The Two Most Important Words in Selling
12.5 Principles of Life-long Learning
Implement the Rule of the More, the More
What Does It Take to Be Number One? And Stay There?
This Book Has No Ending
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