New Influencers A Marketer's Guide to the New Social Media

Name: New Influencers A Marketer's Guide to the New Social Media
Price: 5.57 USD
Availability: InStock
ISBN: 9781884956942

ISBN-10: 1884956947

ISBN-13: 9781884956942

Edition: 2009

Authors: Paul Gillin, Geoffrey A. Moore

List price: $16.95

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Description:

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularityand credibilitywith consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

Book details

List price: $16.95
Copyright year: 2009
Publisher: Linden Publishing Company, Incorporated
Publication date: 5/1/2009
Binding: Paperback
Pages: 236
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 0.660
Language: English



Foreword


Acknowledgments


Introduction


How to Use this Book



The Origins of Social Media



From Chaos, Structure



Enthusiasts


Influencer Profile-The Gadget King



Measures of Influence



Corporate Conversations


Influencer Profile-The Corporate Renegade



Small Is Beautiful



Putting "Public" Back Into Public Relations


Influencer Profile-The Marketer



The Talkers


Influencer Profile-The Sound Man



Tools of the Trade


Influencer Profile-The Toolmaker



Going Viral


Influencer Profile-The Guerilla



Next Steps



The Numbers



Leveraging Technology


Glossary


Index


About the Author