Secrets of Social Media Marketing How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
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Description: Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing.Social media has quickly moved from the periphery of marketing into the core, but this is a new and quickly-evolving field and there are few established formulas for success.Building on the lessons set out in Gillin's acclaimed and oft reviewed The New Influencers: A Marketer's Guide to the New Social Media (978-1884956-65-2), this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $15.95
Copyright year: 2009
Publisher: Quill Driver Books
Publication date: 11/1/2008
Size: 6.00" wide x 9.00" long x 0.75" tall
|How to Use This Book|
|Making the Case|
|Ear to the Ground|
|Courting Online Influencers|
|The Social Network Gorillas|
|Learning from Conversations|
|Basics of Social Media Content|
|Picking Your Spots|
|Telling Stories with Words and Images|
|Engagement through Interaction|
|Glossary of Terms|
|About the Author|