Complete Guide to Garden Center Management

Name: Complete Guide to Garden Center Management
Price: 14.07 USD
Availability: InStock
ISBN: 9781883052317

ISBN-10: 1883052319

ISBN-13: 9781883052317

Edition: 2002

Authors: John Stanley

List price: $59.95

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Description:

Gardening has become much more than a hobby for many, and savvy nursery managers need an added edge to compete with the many retail outlets and superstores that now carry plants and gardening supplies. This guide discusses the beginning stages of opening a gardening business, from finding financing, choosing a location, and shaping a business plan to the advanced practicalities of running existing shops, including how to promote, display, and handle live goods. Also discussed are Web sites, creating flow, signage, fixtures, purchasing decisions, and employee management.

Book details

List price: $59.95
Copyright year: 2002
Publisher: Ball Publishing
Publication date: 4/1/2002
Binding: Paperback
Pages: 348
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 1.232
Language: English



Acknowledgments


Introduction



Retailing Horticultural Products in the Third Millennium



Location, Location, Location



Work on Your Business Plan, Not in Your Business



Get 100% of Customers to See 100% of Your Product



Product Classification and Product Placement



Furniture Requirements for Successful Retailing



The Theater of Displays



Financial Strategies



Pricing Strategies to Increase Your Profits



Managing Products



Retailing Plants Successfully



Signs: The Silent Communicators



Managing Your Business



Building a Team



Making the Sale



Increasing Sales



Getting New Customers



Getting Existing Customers Back More Often



Shrinkage



The Role of the Buyer



Coffee Shops in Garden Centers



Benchmarking: Its Role in Your Garden Center



Electronic Commerce


Index


About John Stanley