Complete Guide to Garden Center Management
List price: $59.95
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Description: Gardening has become much more than a hobby for many, and savvy nursery managers need an added edge to compete with the many retail outlets and superstores that now carry plants and gardening supplies. This guide discusses the beginning stages of opening a gardening business, from finding financing, choosing a location, and shaping a business plan to the advanced practicalities of running existing shops, including how to promote, display, and handle live goods. Also discussed are Web sites, creating flow, signage, fixtures, purchasing decisions, and employee management.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $59.95
Copyright year: 2002
Publisher: Ball Publishing
Publication date: 4/1/2002
Size: 6.25" wide x 9.00" long x 0.75" tall
|Retailing Horticultural Products in the Third Millennium|
|Location, Location, Location|
|Work on Your Business Plan, Not in Your Business|
|Get 100% of Customers to See 100% of Your Product|
|Product Classification and Product Placement|
|Furniture Requirements for Successful Retailing|
|The Theater of Displays|
|Pricing Strategies to Increase Your Profits|
|Retailing Plants Successfully|
|Signs: The Silent Communicators|
|Managing Your Business|
|Building a Team|
|Making the Sale|
|Getting New Customers|
|Getting Existing Customers Back More Often|
|The Role of the Buyer|
|Coffee Shops in Garden Centers|
|Benchmarking: Its Role in Your Garden Center|
|About John Stanley|