Belinda Hay's passion for vintage started age 5 with an infatuation for Elvis Presley. She began her hairdressing journey in New Zealand where she learned vintage styling techniques. She has worked for over 7 years in some of London's top hairdressing salons. In 2009 she opened her own vintage and contemporary salon, The Painted Lady, in London's trendy Shoreditch. She has created style guides for the staff of retro bowling alley, All-Star Lanes.