Fashion-Ology An Introduction to Fashion Studies

ISBN-10: 1859738141

ISBN-13: 9781859738146

Edition: 2004

Authors: Yuniya Kawamura

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Yuniya Kawamura provides a concise and much-needed introduction to the sociology of fashion. She argues that clothing is a tangible material product whereas fashion is a symbolic cultural product. She also debunks the myth of 'the genius designer' explaining that fashion is not about clothes but is a belief.
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Book details

Copyright year: 2004
Publisher: Bloomsbury Academic & Professional
Publication date: 3/2/2005
Binding: Paperback
Pages: 192
Size: 6.25" wide x 9.25" long x 0.25" tall
Weight: 0.484
Language: English

Etymology of Fashion
Fashion as a Concept and a Phenomenon
Proponents and Opponents of Fashion
Studies of Fashion in Social Science
Outline of the BookSociological Discourse and Empirical Studies of Fashion
Classical Sociological Discourse of Fashion
Fashion, Modernity and Social Mobility
The Origin of Fashion Phenomenon
Contemporary Sociological Studies of Fashion
Fashion and Sociology of Culture
Fashion as a Manufactured Cultural Symbol
ConclusionFashion as an Institutionalized System
Theoretical Framework of Fashion-ology
Fashion as a Myth Supported by the System
Different Approaches to Fashion Systems
The Beginning of the Fashion System
Fashion Production as Collective Activity
Empirical Study: The French Fashion System as a Prototype
ConclusionDesigners: The Personification of Fashion
Designers in the Studies of Fashion
Designers, Creativity and Social Structure
Legitimation of Designer's Creativity
The Star System of Designers
Hierarchy Among Designers in the Fashion System
ConclusionProduction, Gatekeeping and Diffusion of Fashion
Diffusion Theories of Fashion
Gatekeepers: Making Aesthetic Judgments
Diffusion Strategies from Fashion Dolls to Fashion Shows
Fashion Propaganda through Advertising
ConclusionAdoption and Consumption of Fashion
Consumption: A Historical Perspective
Consuming Fashion as Symbolic Strategies
Consumption and Social Status
Consumers in Modern and Postmodern Times
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