You Are a Brand! In Person and Online, How Smart People Brand Themselves for Business Success

Name: You Are a Brand! In Person and Online, How Smart People Brand Themselves for Business Success
Price: 2.83 USD
Availability: InStock
ISBN: 9781857885804

ISBN-10: 1857885805

ISBN-13: 9781857885804

Edition: 2nd 2012

Authors: Catherine Kaputa

List price: $19.95

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Book details

List price: $19.95
Edition: 2nd
Copyright year: 2012
Publisher: Nicholas Brealey Publishing
Publication date: 9/16/2012
Binding: Paperback
Pages: 272
Size: 6.26" wide x 9.02" long x 0.71" tall
Weight: 0.880
Language: English



Foreword



Preface


Introduction



Brand Strategy: Finding Your Self-Brand Idea



Take Change of Your Self-Brand



Think Different to Become a Brand Apart



Search for the Sweet Spot Where You and a Market Opportunity Meet



Find a Great Self-Brand Strategy to Get Great Results



Creative Development: "Packaging" Brand you



Use the Principles of Visual Identity to Create a Powerful Self-Brand Package



Tap into the Power of Symbols, Logos, and Design to Imprint Your Brand Identity



Harness the Power of Names, Signature Words, and Phrases to Lock in Your Message



Learn to Speak for Effect, not Just Facts



Master the Art of the Elevator Speech and Pitch Yourself Anytime, Anywhere



Marketing Brand you: Building Visibility and Connection with your Target Audience



Take the "Work" Out of Networking



Learn the Art of Cyberbranding to Build your Brand Online



Think in Terms of Emotional Engagement with your key Target Markets



Become a little Bit Famous



Develop an Action Plan that Gets you all the way from A to Z


Afterword


Acknowledgements


About the Author


Resources