Consumer.Ology The Truth about Consumers and the Psychology of Shopping

ISBN-10: 1857885767

ISBN-13: 9781857885767

Edition: 2nd 2013

Authors: Philip Graves

List price: $12.99 Buy it from $12.39
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


This title exposes some of the most expensive examples of research-driven thinking clouding judgement, experience and evidence and instances of success through ignoring market research, such as Baileys and 'Dr Who'.
New Starting from $19.02
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Customers also bought

Book details

List price: $12.99
Edition: 2nd
Copyright year: 2013
Publisher: Hodder & Stoughton
Publication date: 1/24/2013
Binding: Paperback
Pages: 228
Size: 5.25" wide x 8.50" long x 1.00" tall
Weight: 0.660
Language: English

Preface to the paperback edition
Overture: The moment of truth
Understanding the Unconscious Mind: Why we buy what we do but can't explain it
Reading Consumers: Insists into the unconscious mind
The Consumer in Context: Environmental influences
What Consumers Do: Studying behavior
The Irrelevant Consumer: Questioning questions
Relevant Answers: Questions worth asking
Understanding the Crowd: Focusing on focus groups
Consumer Futurology: Influencing innovation
Gaining an Edge: Beyond market research
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.