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Visual Merchandising Window and In-Store Displays for Retail

ISBN-10: 1856697630

ISBN-13: 9781856697637

Edition: 2nd 2011 (Revised)

Authors: Tony Morgan

List price: $56.00
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Description:

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising 2nd edition is an essential handbook for anyone working in and learning about this exciting area. This revised edition contains four new case studies and extensively revised and updated images. (ISBN of previous edition: 978-1-85669-539-8)
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Book details

List price: $56.00
Edition: 2nd
Copyright year: 2011
Publisher: Laurence King Publishing
Publication date: 10/6/2011
Binding: Paperback
Pages: 208
Size: 8.75" wide x 11.25" long x 1.00" tall
Weight: 2.530
Language: English

Dr. Terry Halpin is a professor at Northface University. He has led database research teams at several companies including Visio Corporation and Microsoft Corporation, where he worked on the conceptual and logical database modeling technology in Microsoft Visio for Enterprise Architects. His publications include over 100 technical papers and five books.