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Trend Forecaster's Handbook

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ISBN-10: 1856697029

ISBN-13: 9781856697026

Edition: 2010

Authors: Raymond Martin

List price: $64.00
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Description:

The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid for students and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques. This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.
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Book details

List price: $64.00
Copyright year: 2010
Publisher: Laurence King Publishing
Publication date: 10/21/2010
Binding: Paperback
Pages: 216
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 2.332
Language: English