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Visual Merchandising Window and In-Store Displays for Retail

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ISBN-10: 1856695395

ISBN-13: 9781856695398

Edition: 2008

Authors: Tony Morgan

List price: $40.00
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A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable…    
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Book details

List price: $40.00
Copyright year: 2008
Publisher: Laurence King Publishing
Publication date: 3/6/2008
Binding: Paperback
Pages: 208
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 2.310
Language: English

Dr. Terry Halpin is a professor at Northface University. He has led database research teams at several companies including Visio Corporation and Microsoft Corporation, where he worked on the conceptual and logical database modeling technology in Microsoft Visio for Enterprise Architects. His publications include over 100 technical papers and five books.

The History of Visual Merchandising
The Role of a Visual Merchandiser
The day-to-day role of a visual merchandiser
Visual merchandising in a department store
Visual merchandising of multiple chain stores
Visual merchandising of small retail outlets
Measuring success
Store Design
What is store design?
Why is store design important?
Who designs the store?
How does store design work?
Store study: Kurt Geiger
Getting to know your windows
Planning a window display
Themes and schemes
Designing a window display
Store study: Lane Crawford
Window prepping
Installing the window display
Signage and graphics
Window calendar
Window standards and maintenance, and budget
Store study: Fortnum & Mason
In-store Visual Merchandising
Product adjacencies
Floor layouts
Store study: Atelier 1
Fixtures and fittings
Wall fixtures
Product handling
Store study: Flight 001
In-store displays and hot shops
Point of sale and add-on sales
Clearance merchandise
Signage and ticketing
Retail standards and maintenance, and budget
Virtual visual merchandising
Store study: Giorgio Armani
Purchasing mannequins
Dressing a mannequin
Securing a mannequin
Grouping mannequins
The Visual Merchandiser's studio
The visual merchandiser's toolbox
Health and safety
Lighting chart
Further reading
Picture credits and acknowledgements