Visual Merchandising Window and In-Store Displays for Retail

Name: Visual Merchandising Window and In-Store Displays for Retail
Price: 9.71 USD
Availability: InStock
ISBN: 9781856695398

ISBN-10: 1856695395

ISBN-13: 9781856695398

Edition: 2008

Authors: Tony Morgan

List price: $40.00

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A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable…

Book details

List price: $40.00
Copyright year: 2008
Publisher: Laurence King Publishing
Publication date: 3/6/2008
Binding: Paperback
Pages: 208
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 2.310

Dr. Terry Halpin is a professor at Northface University. He has led database research teams at several companies including Visio Corporation and Microsoft Corporation, where he worked on the conceptual and logical database modeling technology in Microsoft Visio for Enterprise Architects. His publications include over 100 technical papers and five books.



The History of Visual Merchandising


The Role of a Visual Merchandiser


The day-to-day role of a visual merchandiser


Training


Visual merchandising in a department store


Visual merchandising of multiple chain stores


Visual merchandising of small retail outlets


Measuring success


Store Design


What is store design?


Why is store design important?


Who designs the store?


How does store design work?


Store study: Kurt Geiger


Windows


Getting to know your windows


Planning a window display


Themes and schemes


Budgeting


Props


Designing a window display


Store study: Lane Crawford


Colour


Window prepping


Installing the window display


Lighting


Signage and graphics


Window calendar


Window standards and maintenance, and budget


Store study: Fortnum & Mason


In-store Visual Merchandising


Product adjacencies


Floor layouts


Store study: Atelier 1


Fixtures and fittings


Wall fixtures


Product handling


Store study: Flight 001


In-store displays and hot shops


Point of sale and add-on sales


Clearance merchandise


Signage and ticketing


Lighting


Ambience


Retail standards and maintenance, and budget


Virtual visual merchandising


Store study: Giorgio Armani


Mannequins


Sculpting


Purchasing mannequins


Dressing a mannequin


Securing a mannequin


Grouping mannequins


Maintenance


The Visual Merchandiser's studio


The visual merchandiser's toolbox


Health and safety


Lighting chart


Glossary


Further reading


Index


Picture credits and acknowledgements