Guerrilla Advertising Unconventional Brand Communication

Name: Guerrilla Advertising Unconventional Brand Communication
Price: 6.75 USD
Availability: InStock
ISBN: 9781856694704

ISBN-10: 1856694704

ISBN-13: 9781856694704

Edition: 2006

Authors: Gavin Lucas, Michael Dorrian

List price: $40.00

30 day, 100% satisfaction guarantee!

Marketplace

2 new & used from $6.75

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, global brands are opting to implement ever more inventive and original schemes to get their projects talked about. Microsoft covered Manhattan in butterfly stickers, Volkswagen made a car out of ice and parked it on a London street, and Adidas suspended two soccer players high above the streets of Tokyo for a death-defying faceoff. This book shows the best international examples of the varied and inventive tactics that are being used today by…

Book details

List price: $40.00
Copyright year: 2006
Publisher: Orion Publishing Group, Limited
Publication date: 8/10/2006
Binding: Paperback
Pages: 192
Size: 9.00" wide x 12.25" long x 0.75" tall
Weight: 2.442
Language: English



Street propaganda


It's better with the butterfly


Try K2r


Smoke box


Cutout


Bins


Cat pee/spontaneous combustion


Monorail


Wrong colour/wrong opinion/wrong faith


Goals


Skyline


For the city


Britart


Nike iD Reuters sign


Site-specific media


You're faster than you think


Windscreen flyer


Drink driving ends here


Parallel bars/rings


Submerged hoarding/loo


Cab cards


Smart - surprisingly spacious


Save the children lorry


Floats/leaves


Money


Light bulb


Evian lido


Nike speed


Nature calls map


Graffiti


Snow plough/triple thick


Ballerina


Really, really big cake


Absolute New York


Sneaky manoeuvres


Pram


Grocery divider


Smelling Billboard


Worms 3D/Judge Dredd : Dredd vs death


The lives of the saints


Science fiction launch campaign


Stunts


Vertical football


It's raining men


The world's first inflatable church


Homesick?


Red carpet


CSI : locker/beach/trunk/toilet


London is closer than you think


Departure lounge


Toy box


Taxi launderette


Ice polo


Eggs


Radar van


Missile car


Driverless delivery van


Impossible bus pul!


Make trade fair


Singing tower


The ass of commons


Digital aquarium


Go cubic


Be proud of your loo


Move it


Impossible sprint


Bed


Multi-fronted attack


Beta-7


HYPE


Remember Rainier


Subservient chicken


Chicken fight