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Guerrilla Advertising Unconventional Brand Communication

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ISBN-10: 1856694704

ISBN-13: 9781856694704

Edition: 2006

Authors: Gavin Lucas, Michael Dorrian

List price: $40.00
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The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, global brands are opting to implement ever more inventive and original schemes to get their projects talked about. Microsoft covered Manhattan in butterfly stickers, Volkswagen made a car out of ice and parked it on a London street, and Adidas suspended two soccer players high above the streets of Tokyo for a death-defying faceoff. This book shows the best international examples of the varied and inventive tactics that are being used today by…    
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Book details

List price: $40.00
Copyright year: 2006
Publisher: Orion Publishing Group, Limited
Publication date: 8/10/2006
Binding: Paperback
Pages: 192
Size: 9.00" wide x 12.25" long x 0.75" tall
Weight: 2.442
Language: English

Street propaganda
It's better with the butterfly
Try K2r
Smoke box
Cat pee/spontaneous combustion
Wrong colour/wrong opinion/wrong faith
For the city
Nike iD Reuters sign
Site-specific media
You're faster than you think
Windscreen flyer
Drink driving ends here
Parallel bars/rings
Submerged hoarding/loo
Cab cards
Smart - surprisingly spacious
Save the children lorry
Light bulb
Evian lido
Nike speed
Nature calls map
Snow plough/triple thick
Really, really big cake
Absolute New York
Sneaky manoeuvres
Grocery divider
Smelling Billboard
Worms 3D/Judge Dredd : Dredd vs death
The lives of the saints
Science fiction launch campaign
Vertical football
It's raining men
The world's first inflatable church
Red carpet
CSI : locker/beach/trunk/toilet
London is closer than you think
Departure lounge
Toy box
Taxi launderette
Ice polo
Radar van
Missile car
Driverless delivery van
Impossible bus pul!
Make trade fair
Singing tower
The ass of commons
Digital aquarium
Go cubic
Be proud of your loo
Move it
Impossible sprint
Multi-fronted attack
Remember Rainier
Subservient chicken
Chicken fight