Events Management 3rd Edition
Edition: 3rd 2011 (Revised)
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Description: This is an introductory, first-year textbook for students of Events Management and Hospitality Management - there are approximately 20,000 events management students in the UK alone. Unlike the competition, which does not cover the subject with sufficient breadth and depth, Events Management third edition provides a complete resource with all the information a student needs about the principles and practices associated with planning, managing and staging events.The chapter structure has been revised, expanded and updated to reflect developments and changes in priorities in the market place: New chapter on Environmental Planning and Events New chapter on Perspective of Events Expanded content on the marketing of events Expanded content on the Law and Events Additional content on Risk and Occupational Health and Safety Management Revised and new international case studiesA companion website provides: Learning objectives, links to organisations and companies discussed, figures, tables, case studies, references and updates. * This systematic guide to organizing successful events with a case study in each chapter prepares students to tackle any problems they may face in managing events. * Thoroughly revised and updated with three new chapters and expanded content on managing marketing, law and risk so that students benefit from the latest research in the field. * Supported by an instructor website: this fantastic resource contains additional material to save lecturers? time spent gathering teaching resources to support lectures, seminars and tutorials. ATI COPY
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
Copyright year: 2011
Publisher: Taylor & Francis Group
Publication date: 8/14/2010
Size: 7.55" wide x 9.25" long x 1.55" tall
|The Events Context|
|An Overview of the Events Field|
|Perspectives on Events|
|Event Impacts and Legacies|
|Event Tourism Planning|
|Sustainable Development and Events|
|The Strategic Planning Function|
|Conceptualising the Event|
|Project Management for Events|
|Financial Management and Events|
|Human Resource Management and Events|
|Marketing Planning for Events|
|Promotion: Integrated Marketing Communication for Events|
|Sponsorship of Events|
|Event Operations and Evaluation|
|Legal Issues of Event Management|
|Evaluation and Research|