Qualitative Content Analysis in Practice

Name: Qualitative Content Analysis in Practice
Price: 47.98 USD
Availability: InStock
ISBN: 9781849205931

ISBN-10: 1849205930

ISBN-13: 9781849205931

Edition: 2012

Authors: Margrit Schreier

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Description:

Qualitative content analysis is a powerful method for analysing large amounts of qualitative data collected through interviews or focus groups. It's frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first book's to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the…

Book details

Copyright year: 2012
Publisher: SAGE Publications, Limited
Publication date: 2/21/2012
Binding: Paperback
Pages: 280
Size: 6.75" wide x 9.63" long x 0.63" tall
Weight: 1.254
Language: English



About the author


Preface



Introduction: What is qualitative content analysis?



What is qualitative about qualitative content analysis?



Will qualitative content analysis work for me? Decision aids



The coding frame



Building a coding frame



Strategies for building a data-driven coding frame



Segmentation and units of coding



Trying it out: The pilot phase



What to keep in mind: Evaluating your coding frame



The main analysis phase



How to present your results



Using software in doing qualitative content analysis


References


Index