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| List of Figures | |
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| List of Tables | |
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| List of Boxes | |
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| About the Author | |
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| Preface | |
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| Introduction | |
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| The web: technology, history and governance | |
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| Examples of online computer-mediated interaction | |
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| Cyberspace, virtual communities and online social networks | |
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| Cyberspace | |
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| Virtual communities | |
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| Online social networks | |
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| Disciplinary approaches to researching the web | |
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| Construct validity of web data | |
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| Shaping force or social tool? | |
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| Conclusion | |
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| Web Social Science Methods | |
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| Online research methods | |
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| Dimensions and modes of online research | |
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| Online surveys | |
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| Sampling: basics | |
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| Types of Internet surveys | |
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| Online surveys: process and ethics | |
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| Online survey example: election studies and election polls | |
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| Other issues | |
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| Online interviews and focus groups | |
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| Types of online interviews | |
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| Online interviews: process and ethics | |
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| Online focus groups | |
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| Other issues | |
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| Web content analysis | |
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| Quantitative web content analysis | |
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| Qualitative web content analysis | |
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| Web content used in data preparation | |
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| Social media network analysis | |
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| Online experiments | |
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| Online laboratory experiments | |
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| Online field experiments | |
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| Online natural experiments | |
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| Online field research | |
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| Digital trace data: ethics | |
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| Conclusion | |
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| Social media networks | |
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| Social networks: concepts and definitions | |
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| An example school friendship network | |
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| Social network analysis | |
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| Social relations and social networks | |
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| Statistical analysis of social networks | |
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| Social media networks | |
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| Representing online interactions as interpersonal networks | |
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| Threaded conversations | |
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| Social network sites | |
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| Microblogs | |
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| Social networks, information networks and communication networks | |
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| Flows of information and attention | |
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| SNA metrics for the example school friendship network (advanced) | |
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| Node-level SNA metrics | |
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| Network-level SNA metrics | |
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| Conclusion | |
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| Hyperlink networks | |
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| Hyperlink networks: background | |
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| Motives for sending, and benefits of receiving, hyperlinks | |
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| Hyperlink network nodes, ties and boundaries | |
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| Three disciplinary perspectives on hyperlink networks | |
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| Citation hyperlink networks | |
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| Issue hyperlink networks | |
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| Social hyperlink networks | |
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| Comparing the disciplinary perspectives | |
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| Tools for hyperlink network research | |
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| Web crawlers | |
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| Historical web data | |
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| Blogs | |
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| Conclusion | |
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| Web Social Science Examples | |
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| Friendship formation and social influence | |
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| Homophily in friendship formation | |
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| Measurement issues | |
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| Friendship formation in Facebook | |
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| Online dating | |
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| Social influence | |
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| Identifying social influence | |
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| Social influence in social media | |
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| Conclusion | |
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| Organisational collective behaviour | |
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| Collective behaviour on the web: background | |
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| Collective action and public goods | |
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| Hyperlink networks as information public goods | |
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| Networked social movements | |
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| Conclusion | |
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| Politics and participation | |
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| Visibility of political information | |
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| Power laws and politics online | |
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| Social and political engagement | |
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| Web use and social capital | |
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| Political engagement | |
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| Political homophily | |
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| Divided they blog | |
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| An introduction to power laws (advanced) | |
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| Conclusion | |
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| Government and public policy | |
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| Delivery of information to citizens | |
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| Government hyperlink networks | |
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| Government authority | |
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| Civil unrest | |
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| Internet censorship | |
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| Public policy modelling | |
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| The mapping principle | |
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| The macroeconomics of a virtual world | |
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| Conclusion | |
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| Production and collaboration | |
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| Peer production and information public goods | |
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| Peer production | |
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| Information public goods | |
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| Scholarly activity and communication | |
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| Webometric measures of scholarly output and impact | |
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| Reconfiguring access to scholarly information and expertise | |
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| Network structure and achievement | |
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| Identifying a 'network effect' in outcomes | |
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| Structural holes in Second Life | |
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| Conclusion | |
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| Commerce and marketing | |
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| Distribution of product sales | |
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| Power laws and superstars | |
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| Evidence for the Long Tail | |
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| Influence in markets | |
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| Referrals from friends | |
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| Ratings systems | |
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| Recommender systems | |
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| Conclusion | |
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| References | |
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| Index | |