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Introducing Semiotics A Graphic Guide

ISBN-10: 1848311850

ISBN-13: 9781848311855

Edition: 2010

Authors: Paul Cobley, Litza Jansz

List price: $12.50
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Description:

This book traces the development of sign study from its classical precursors and brings the reader up to date with contemporary post-structuralist theories. It identifies the key semioticians and explains the concepts behind their work.
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Book details

List price: $12.50
Copyright year: 2010
Publisher: Icon Books, Limited
Publication date: 9/2/2010
Binding: Paperback
Pages: 176
Size: 4.75" wide x 6.75" long x 0.75" tall
Weight: 0.550
Language: English

Paul Cobley is the author of the book Introducing Semantics, a teaching guide which outlines the development of sign study. He is also the editor of The Communication Theory Reader and teaches basic communitive studies, communication theory, and popular genre classes at London Guildhall University in the Sir John Cass Department of Art. Cobley, along with fellow teacher Adam Briggs, wrote the paper "Relevance and Intertextuality in Young People's Reception of Communication." In the paper, Cobley and Briggs dissect the relationship between advertising and social communication.