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Health Promotion Planning and Strategies

ISBN-10: 1847874908

ISBN-13: 9781847874900

Edition: 2nd 2010

Authors: Jackie Green, Tones

List price: $29.99
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Description:

Beginning with a critical appraisal of the concept itself, the second edition of Health Promotion: Planning and Strategies outlines models for defining `health promotion' and sets out the factors involved in planning health promotion programmes that work. Locating the principles and strategies of health promotion within an emerging sphere of multidisciplinary health, the authors show how these can be applied within a range of contexts and settings. In an attempt to bridge the gap that persists between ideological perspectives and practical implementations, they delve beyond the rhetoric of empowerment and show how it can be incorporated into practice.Focusing particularly on the synergistic relationship between policy and education, the book re-appraises the notion of health education - an idea which has become marginalised in recent years- and shows the fundamental importance of education in creating individual choice and generating effective advocacy for social change. The question of `evidence' is central to the text and the book examines methods of evaluation and the role it plays in creating more effective health promotion programmes.The new edition offers coverage of values and ethics; working with communities; the settings approach, and social marketing. It also provides students with a companion website, and a glossary of key terms. Internationally relevant and multidisciplinary, this is an essential text for students of health studies, health promotion, public health, interprofessional social care courses, and all healthcare professionals.
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Book details

List price: $29.99
Edition: 2nd
Copyright year: 2010
Publisher: SAGE Publications, Limited
Publication date: 2/15/2010
Binding: Paperback
Pages: 592
Size: 7.25" wide x 8.75" long x 1.25" tall
Weight: 2.640
Language: English

Health and Health Promotion
Assessing Health and Its Determinants
The Determinants of Health Actions
Health Promotion Planning - a Systematic Approach
Information Needs
Healthy Public Policy
Education for Health
Mass Communication
Working with Communities
Settings for Health
Evaluation