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Global Television Marketplace

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ISBN-10: 1844571041

ISBN-13: 9781844571048

Edition: 2006

Authors: Timothy Havens

List price: $44.95
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What television viewers around the world watch often depends less on popularity or government policies than on the personal relationships between buyers and sellers in the international program market. A few thousand acquisitions and distribution professionals decide what programs the earth's inhabitants can watch, and who can watch them. This book provides an inside look at the cultural assumptions and business practices of these television merchants. It argues that the market in television programs responds principally to institutional needs, rather than to the wishes of the viewing public or the skills of television's creative artists. Leaving aside conventional questions about the…    
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Book details

List price: $44.95
Copyright year: 2006
Publisher: BFI Publishing
Publication date: 10/2/2006
Binding: Paperback
Pages: 208
Size: 6.08" wide x 9.66" long x 0.51" tall
Weight: 0.792
Language: English

Acknowledgments
Introduction: Studying Global Television Merchants
The History of Global Television Sales
Selling Television Internationally
Global Television Trade Shows
Buying International Programming
Scheduling International Television Imports
Programme Acquisitions at Transnational Channels
Conclusion: Imagining Post-national Television
Bibliography
Index