Global Television Marketplace

ISBN-10: 1844571041

ISBN-13: 9781844571048

Edition: 2006

Authors: Timothy Havens

List price: $42.00
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Description:

What television viewers around the world watch often depends less on popularity or government policies than on the personal relationships between buyers and sellers in the international program market. A few thousand acquisitions and distribution professionals decide what programs the earth's inhabitants can watch, and who can watch them. This book provides an inside look at the cultural assumptions and business practices of these television merchants. It argues that the market in television programs responds principally to institutional needs, rather than to the wishes of the viewing public or the skills of television's creative artists. Leaving aside conventional questions about the production contexts, textual strategies, or popular reception of entertainment television worldwide, this book focuses on the business practices of global television sales in order to provide a lucid overview of the diversity of firms, business practices, and programming genres present in international television. It provides the first comprehensive portrait of the operations of the international television business, the people who work in the business, and the ideas that circulate among these businesspeople. Such a portrait is crucial to any theoretical treatment of television globalization, since international television executives determine global television flows in the first instance, based on their own understandings of the economics of the business and the preferences of their primary audiences.
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Book details

List price: $42.00
Copyright year: 2006
Publisher: BFI Publishing
Publication date: 8/7/2006
Binding: Paperback
Pages: 185
Size: 6.00" wide x 9.25" long x 0.50" tall
Weight: 0.770
Language: English

Acknowledgments
Introduction: Studying Global Television Merchants
The History of Global Television Sales
Selling Television Internationally
Global Television Trade Shows
Buying International Programming
Scheduling International Television Imports
Programme Acquisitions at Transnational Channels
Conclusion: Imagining Post-national Television
Bibliography
Index
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