Global Television Marketplace
List price: $42.00
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Description: What television viewers around the world watch often depends less on popularity or government policies than on the personal relationships between buyers and sellers in the international program market. A few thousand acquisitions and distribution professionals decide what programs the earth's inhabitants can watch, and who can watch them. This book provides an inside look at the cultural assumptions and business practices of these television merchants. It argues that the market in television programs responds principally to institutional needs, rather than to the wishes of the viewing public or the skills of television's creative artists. Leaving aside conventional questions about the production contexts, textual strategies, or popular reception of entertainment television worldwide, this book focuses on the business practices of global television sales in order to provide a lucid overview of the diversity of firms, business practices, and programming genres present in international television. It provides the first comprehensive portrait of the operations of the international television business, the people who work in the business, and the ideas that circulate among these businesspeople. Such a portrait is crucial to any theoretical treatment of television globalization, since international television executives determine global television flows in the first instance, based on their own understandings of the economics of the business and the preferences of their primary audiences.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $42.00
Copyright year: 2006
Publisher: BFI Publishing
Publication date: 8/7/2006
Size: 6.00" wide x 9.25" long x 0.50" tall
|Introduction: Studying Global Television Merchants|
|The History of Global Television Sales|
|Selling Television Internationally|
|Global Television Trade Shows|
|Buying International Programming|
|Scheduling International Television Imports|
|Programme Acquisitions at Transnational Channels|
|Conclusion: Imagining Post-national Television|