Social Psychology of Consumer Behavior
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $80.00
Copyright year: 2009
Publisher: Taylor & Francis Group
Publication date: 12/16/2008
Size: 6.25" wide x 9.00" long x 1.00" tall
|Introduction: A Tale of Two Disciplines|
|What's Social about Consumer Behavior?|
|Social Psychology and Consumer Psychology: An Unexplored Interface|
|The Construal of Consumer Judgments and Decisions|
|Psychological Distance and Consumer Behavior: A Construal Level Theory Perspective|
|The Rational Unconscious: Conscious versus Unconscious Thought in Complex Consumer Choice|
|Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions|
|Compensatory Reasoning in Choice|
|Affective and Cognitive Feelings in Consumer Judgment|
|Conditioning as a Source of Liking: There Is Nothing Simple about It|
|The Lexion and Grammar of Affect as Information in Consumer Decision Making: The GAIM|
|When Thinking Is Difficult: Metacognitive Experiences as Information|
|Social and Media Influences on Judgment and Behavior|
|Cross-Cultural Issues in Consumer Behavior|
|Television Viewing and Social Reality: Effects and Underlying Processes|
|Normative Influences on Consumption and Conservation Behaviors|
|Taking the Target's Perspective: The Persuasion Knowledge Model|
|Goals and Self-Regulation|
|The Persuasive Power of Regulatory Fit|
|The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures|
|The Dynamics of Self-Regulation: When Goals Commit versus Liberate|