Social Psychology of Consumer Behavior

Name: Social Psychology of Consumer Behavior
Price: 165.79 USD
Availability: InStock
ISBN: 9781841694986

ISBN-10: 1841694983

ISBN-13: 9781841694986

Edition: 2009

Authors: Michaela Wanke, Michaela Wï¿½nke

List price: $170.00

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Book details

List price: $170.00
Copyright year: 2009
Publisher: Taylor & Francis Group
Publication date: 12/16/2008
Binding: Hardcover
Pages: 406
Size: 6.46" wide x 9.25" long x 1.06" tall
Weight: 1.496
Language: English




Introduction: A Tale of Two Disciplines



What's Social about Consumer Behavior?




Social Psychology and Consumer Psychology: An Unexplored Interface




The Construal of Consumer Judgments and Decisions



Psychological Distance and Consumer Behavior: A Construal Level Theory Perspective




The Rational Unconscious: Conscious versus Unconscious Thought in Complex Consumer Choice




Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions




Compensatory Reasoning in Choice




Affective and Cognitive Feelings in Consumer Judgment



Conditioning as a Source of Liking: There Is Nothing Simple about It




The Lexion and Grammar of Affect as Information in Consumer Decision Making: The GAIM




When Thinking Is Difficult: Metacognitive Experiences as Information




Social and Media Influences on Judgment and Behavior



Cross-Cultural Issues in Consumer Behavior




Television Viewing and Social Reality: Effects and Underlying Processes




Normative Influences on Consumption and Conservation Behaviors




Taking the Target's Perspective: The Persuasion Knowledge Model




Goals and Self-Regulation



The Persuasive Power of Regulatory Fit




The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures




The Dynamics of Self-Regulation: When Goals Commit versus Liberate



Index