Festival and Special Event Management
Edition: 5th 2010
List price: $170.00
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Description: Festival and Special Event Management, 5 th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $170.00
Copyright year: 2010
Publisher: John Wiley & Sons Australia, Limited
Publication date: 9/1/2010
Size: 7.00" wide x 10.00" long x 1.25" tall
|An overview of the event field|
|Perspectives on events|
|Event impacts and legacies|
|The strategic planning function|
|Conceptualising the event|
|Project management for events|
|Financial management and events|
|Human resource management and events|
|Marketing planning for events|
|Promotion: integrated marketing communication for events|
|Sponsorship of special events|
|Sustainable event management|
|Event tourism planning|
|Event Operations And Evaluation|
|Event evaluation and research|
|Legal, Risk And Ohs Management And Evaluation|
|Legal issues of event management|