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ISBN-10: 1634260864

ISBN-13: 9781634260862

Edition: 2015

Authors: Little Green Apples Publishing

List price: $4.95
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The Marketing Study Brief provides an introduction to marketing concepts and practices. It is intended as a quick reference for students of business or marketing as well as business professionals, including employees, team leaders and managers. This Study Brief contains a short introduction, key terms and definitions, and an overview of the four P's of marketing: product, price, place and promotion. With a need-to-know focus, this outline collects a wealth of important and useful reference information about marketing in a concise and organized format with helpful charts and real-world examples. The Market section covers target market, market segmentation, the buyer-decision process, product…    
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Book details

List price: $4.95
Copyright year: 2015
Publisher: Little Green Apples Publishing, LLC & 8482;
Publication date: 8/1/2015
Binding: E-Book