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Leading Digital Turning Technology into Business Transformation

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ISBN-10: 1625272472

ISBN-13: 9781625272478

Edition: 2014

Authors:

List price: $40.00
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Description:

Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption – driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices – will make everything that’s happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies – but there’s still a whopping 94% of the business economy that needs to change. This book will show them how.George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these…    
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Book details

List price: $40.00
Copyright year: 2014
Publisher: Harvard Business Review Press
Publication date: 10/14/2014
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.75" long x 1.25" tall
Weight: 1.364
Language: English