Innovator's Method Bringing the Lean Startup into Your Organization
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Description: A radical new methodadapting the latest techniques honed by successful start-upsfor managing innovation in established businesses.Call it lean start-up,” design thinking,” or agile.” No matter the name, it’s clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to marketwithout traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer.Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a lean start-up” approach to innovation in established businesses. The Innovator’s Method takes managers through these new practices for managing innovation. With detailed cases from the authors’ work implementing these ideas with companies such as Intuit, NEC, P&G, Virgin Airlines, Kia, Folio, Citi, Hallmark, and Verizon, The Innovator’s Method picks up where Jeff Dyer’s The Innovator’s DNA leaves off, showing how to test, validate and commercialize ideas with the lean and agile techniques that successful entrepreneurs use.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $44.00
Copyright year: 2014
Publisher: Harvard Business Review Press
Publication date: 9/9/2014
Size: 6.00" wide x 9.25" long x 1.00" tall