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Innovator's Method Bringing the Lean Start-Up into Your Organization

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ISBN-10: 1625271468

ISBN-13: 9781625271464

Edition: 2014

Authors: Clayton M. Christensen

List price: $45.99
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Description:

A radical new method—adapting the latest techniques honed by successful start-ups—for managing innovation in established businesses.Call it “lean start-up,” “design thinking,” or “agile.” No matter the name, it’s clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market—without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer.Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to…    
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Book details

List price: $45.99
Copyright year: 2014
Publisher: Harvard Business Review Press
Publication date: 9/9/2014
Binding: Hardcover
Pages: 288
Size: 6.10" wide x 9.21" long x 1.10" tall
Weight: 1.100
Language: English