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Managing Corporate Design Best Practices for in-House Graphic Design Departments

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ISBN-10: 1621536750

ISBN-13: 9781621536758

Edition: 2018

Authors: Peter L. Phillips

List price: $26.99
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Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses--head-on--these new challenges in a highly practical manner. Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers: Developing a framework Assessing the value you offer Recognizing the business…    
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Book details

List price: $26.99
Copyright year: 2018
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 10/23/2018
Binding: Paperback
Pages: 224
Size: 6.00" wide x 9.00" long x 0.70" tall
Weight: 0.594
Language: English

Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has more than thirty years of experience as a senior corporate design manager, consultant, author, and lecturer. He distinguished himself in the corporate world as director of corporate design for the Gillette Company and as director of corporate identity and design for Digital Equipment Corporation. In both positions, he had global responsibilities for managing strategic design functions. He lives in Marblehead, Massachusetts.