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Practices and Principles of Strategic Management

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ISBN-10: 1621313042

ISBN-13: 9781621313045

Edition: 2013

Authors: Linda L. Brennan, Faye A. Sisk

List price: $87.95
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Description:

"Practices and Principles of Strategic Management" teaches undergraduate students of management about strategic planning and decision making. Unlike many traditional textbooks that focus on strategy in an overly broad or theoretical manner, this text approaches strategy as results-driven, data-driven, and dynamic. Featuring contemporary topics that are of high interest to students, the book emphasizes the practical, rather than the theoretical.The book is divided into four sections. The first, "Charting the Direction of the Organization," helps students understand the management process and define a meaningful vision. The second, "Understanding the Organization in Context," addresses…    
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Book details

List price: $87.95
Copyright year: 2013
Publisher: Cognella, Inc.
Publication date: 8/14/2012
Binding: Paperback
Pages: 128
Size: 5.98" wide x 9.02" long
Language: English