Publishing for Profit Successful Bottom-Line Management for Book Publishers

Name: Publishing for Profit Successful Bottom-Line Management for Book Publishers
Availability: InStock
ISBN: 9781613749739

ISBN-10: 1613749732

ISBN-13: 9781613749739

Edition: 5th 2014

Authors: Thomas Woll, Dominique Raccah

List price: $31.95

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Description:

Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, approaches to online…

Book details

List price: $31.95
Edition: 5th
Copyright year: 2014
Publisher: Chicago Review Press, Incorporated
Publication date: 4/1/2014
Binding: Paperback
Pages: 400
Size: 6.00" wide x 9.00" long x 0.80" tall
Weight: 1.122
Language: English

Thomas Woll is president of Cross River Publishing Consultants. He is a former vice president of the Professional and Trade Division of John Wiley & Sons, publisher of Storey Communications/Garden Way, and vice president and publisher of Rodale Press. Jan Nathan is executive director of the Publishers Marketing Association.

Dominique Raccah is the president and founder of Sourcebooks. She lives in Naperville, Illinois.