Applied Ethnography Guidelines for Field Research
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This comprehensive, engaging guide to applied research distills the expertise of the distinguished ethnographer and methodologist Pertti Pelto over his acclaimed 50-year career. Having written the first major text promoting mixed qualitative and quantitative methods in applied ethnography in the 1970s, Pelto now synthesizes decades of innovation, including examples from around the world that illustrate how specific methods yield immediate results for addressing social problems. Ideal for researchers, students, training programs, and technical assistance projects, this thorough text covers the key topics and skills required: gaining entry, recording and organizing field data, a host of specialized techniques, integrating qualitative and quantitative methods, building and training research teams, rapid assessment and focused ethnographic studies, short- and long-term ethnography, writing up results, non-Western perspectives on research, and more.
List price: $39.95
Copyright year: 2013
Publication date: 5/15/2013
Size: 6.00" wide x 9.00" long x 1.00" tall
|Introduction to Ethnographic Research|
|Main Steps of Applied Ethnographic Field Research|
|Gaining Entry to a Study Site: Getting Started|
|Social Mapping and Sketch Mapping: Getting the Lay of the Land|
|Early Phases of Research: Key Informants and Group Discussions|
|Note Taking and Other Recording: Capturing and Managing the Data|
|Sampling and Counting in Ethnographic Research|
|In-Depth Interviewing: Case Interviews|
|Free Lists: Getting an Inventory of Things in a Cultural Domain|
|Pile Sorting and Other Structured Interviews|
|Analysis of Qualitative Text Data: Basic Steps|
|Structured Observation of Behaviors and Events|
|Using Hypothetical Scenarios, Diaries, and Other, Special Techniques|
|Mapping: A Powerful Tool in Ethnographic Research|
|Qualitative Research Guidelines: RAP, RRA, PRA, FES, and Others|
|Research Teams and Training in Applied Ethnographic Research|
|Writing Ethnography: Keeping it Grounded and Inductive|
|Past, Present, Future: Notes on the History and Future of Applied Ethnography|
|About the Author|