Campaign Boot Camp 2. 0 Basic Training for Candidates, Staffers, Volunteers, and Nonprofits

ISBN-10: 1609945166

ISBN-13: 9781609945169

Edition: 2nd 2012

Authors: Christine Pelosi

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Description:

Attorney and activist Christine Pelosi presents leadership lessons from the campaign trail for anyone who wants to run for office, advocate for a cause, or win a public policy issue. Based on the boot camp model Pelosi has successfully used in her actual grassroots trainings, this book provides practical advice and exercises so that individual readers can integrate these leadership lessons into their own public service efforts. Distilling best practices from across the political spectrum she lays out a 7-step program for effective campaigning at all levels of public service:1. Identify your call to service2. Know your community3. Build your leadership teams4. Define your message5. Connect with people6. Raise the money7. Mobilize to winIn this revised edition, Christine updates the “Call to Service” examples—profiles of current political leaders and what motivated them to enter public service—details the role of social media, the web, and technology as the “great leveler” for political leaders, explores the special challenges of women candidates, and expands on the unique role of volunteers. 
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Book details

List price: $19.95
Edition: 2nd
Copyright year: 2012
Publisher: Berrett-Koehler Publishers, Incorporated
Publication date: 3/5/2012
Binding: Paperback
Pages: 240
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.704
Language: English

Christine Pelosiis the Executive Director of Young Democrats of America and a California DNC member and the daughter of the ex-Speaker of the House Nancy Pelosi. An attorney and activist, Christine conducts leadership boot camps for candidates and nonprofits across the country. She has served as Executive Director of the California Democratic Party, Deputy City Attorney and Assistant District attorney for the City of San Francisco, HUD special counsel in the Clinton-Gore administration, and chief of staff to U.S. Congressman John F. Tierney (MA-06). She chaired the California Democratic Party Platform Committee for 13 years and has been elected 4 times to the Democratic National Committee, where she co-founded the DNC Veterans and Military Families Council.

Introduction
Message
Identify Your Call to Service
Define Your Message
Management
Know Your Community
Build Your Leadership Teams
Money
Raise the Money
Mobilization
Connect with People
Mobilize to Win
After-Action Review
Notes
Acknowledgments
Index
About the Author
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