Good Company Business Success in the Worthiness Era

Name: Good Company Business Success in the Worthiness Era
Price: 3.59 USD
Availability: InStock
ISBN: 9781609940614

ISBN-10: 160994061X

ISBN-13: 9781609940614

Edition: 2011

Authors: Laurie Bassi, Ed Frauenheim, Dan McMurrer, Larry Costello

List price: $27.95

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Description:

In recent decades, corporate PR departments and business books like Good to Greatpromised a new era of value-based leadership, but as recent events have shown, actual corporate behavior still follows the old #x1C;whatever you can get away with#x1D; standard. But Laurie Bassi and her co-authors have news: the "bad boy" days are over. As a result of a convergence of forces, ranging from the explosion of online information-sharing to the emergence of the ethical consumer and arrival of civic-minded Millennials, we#x19;re in a new era, which they dub "the Worthiness Era.#x1D; To succeed, businesses must now prove to consumers, employees, and investors that they have earned their respect-that…

Book details

List price: $27.95
Copyright year: 2011
Publisher: Berrett-Koehler Publishers, Incorporated
Publication date: 9/5/2011
Binding: Hardcover
Pages: 296
Size: 6.54" wide x 9.45" long x 1.02" tall
Weight: 1.342
Language: English